March 16, 2018 | Nick Johnson
Thanks to the internet and visual platforms like Instagram, buyers and sellers have high expectations where photography is concerned. As visual technology and content options advance, the public expects real estate listings to keep up. Here's why:

Buyers rely heavily on visual content before touring a home. Most buyers begin their home search online. If your property listings don't include high-quality photography, they're not going to catch the eye of potential buyers. Professional photography makes an immediate impression, engaging the buyer and making them want to see more.

High-quality photos are essential to branding. If your property photos are grainy, blurry, dark or just plain unattractive, it's going to reflect poorly on your property. Buyers may see low-quality photos as an indication of a low-end property.

Photos shouldn't be a DIY project. Point-and-click photography isn't enough to make your listings stand out from the competition. Plus, a DIY photographer doesn't have the artistic ability, technique or equipment necessary to take professional-quality photos. Professional photography increases page views, sales and asking prices, so going pro also provides a good return on investment.

Hire a photographer with real estate experience who is committed to the industry, not a jack of all trades. You want a photographer who is fast, professional and capable of capturing the true essence of a property. Remember, this person will be an extension of your brand, so choose wisely. You're doing more than selling a home -- you're also promoting your business.

The culture at Keller Williams ensures agents are committed to providing creative, helpful solutions for clients. Learn more about how we can help you too.


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